For candle company Spaas I created a pop-up flagship store which we called 'Moments store". With the growth of online shopping, retail is shifting from practical shopping to experience based shopping. By grouping the products based on their moment of use, or even the emotions they evoke, we created a shop where people shop based on experience. We also created 5 little 'worlds' where we created a setting at home where people could get inspired on how and where to use the candles.
I created the creative brief, concept, execution and marketing around the shop.
